Published on 1 April 2026 | Updated on 1 April 2026

Onboarding Seminar for New Hires: A Key Moment for the Employer Brand

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On March 25, Terres Inovia held its annual orientation seminar to welcome its new employees. The goal was to foster a shared culture, help employees adapt to the new organization, and build new connections. 

Onboarding new hires is a crucial step for any company that should not be overlooked. It is key to fostering a sense of team spirit and building connections. That is why Terres Inovia makes it a priority to organize a seminar specifically for new hires. This event is one of the cornerstones of the technical institute’s employer branding strategy. 

Sharing the industry’s history to give meaning to everyone’s roles

On March 25, at the Grignon site, the technical institute organized a one-day seminar to welcome the twenty new employees hired in 2025 and 2026. The event was preceded by a fun evening in a quiz room to encourage initial interaction. “Each year, the seminar is held at a different site, allowing us to focus on a specific area of the institute’s work. Following our laboratory and experimental activities over the past two years, the focus in 2026 was on support services and research officers,” explains Corinne Moquard, Head of Human Resources Development at Terres Inovia.
  

The presence of Laurent Rosso, CEO of Terres Inovia, was a major highlight that allowed participants to “share the history of the sector, our values, and our strategy for connecting the past with today’s agricultural challenges, while also giving meaning to everyone’s individual roles.”
 

A key role in fostering corporate culture

Through discussions and presentations, this orientation seminar provides a better understanding of how the organization and its management structures operate. It also serves as an opportunity to highlight Terres Inovia’s risk management policy across all business units, with a focus on prevention. "After a packed day filled with meetings, discussions, and wonderful discoveries, our new recruits leave with more than just information: they leave with faces in their minds, memorable exchanges, and the first connections already forged," concludes Corinne Moquard.
 

Established five years ago, the onboarding seminar:
• enhances the organization’s visibility,
• complements interactions with the Executive Committee,
• provides a more informal setting conducive to dialogue,
• fosters closer ties among employees.

This key element of Terres Inovia’s employer brand strategy confirms its vital role in onboarding new employees, conveying the company culture, and building lasting connections.
 

This seminar is more than just an orientation session—it’s the starting point of a shared journey. It’s a time when our company culture comes to life, and when everyone gradually finds their place.

Corinne Moquard

Human Resources Development Manager