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Ideathon - Nurturing creativity

16 Dec 2021

Responding to the food transition with local, sustainable and diversified products

This major collective intelligence competition for food sovereignty will be held on 30 March 2022 in Dijon and Lille

Paris, December 16, 2021 - Terres Inovia, the technical institute for professionals in the vegetable oil and protein and hemp sectors, and Terres Univia, the vegetable oil and protein interprofession, in collaboration with Village By CA, Vitagora, ToasterLAB and IAR, are inviting all those interested in creativity and vegetable proteins to take part in the "Feed the Creativity" ideathon on the theme of vegetable proteins on March 30 in Dijon and Lille. This competition is supported by the Fondation Avril, Protéines France and the Ministry of Agriculture and Food as part of France Relance.

A collective intelligence competition open to individuals or employees, students, entrepreneurs or associations, this ideathon proposes to think and create around a major challenge for the people and the world of tomorrow: how to accelerate the transition towards the consumption of plant proteins in human food ?

The teams' solutions will be evaluated according to their coherence with the 3 pillars of sustainability, environmental, economic and social, their relevance to the problems of the players at the different stages of the agricultural or agri-food value chain in France and internationally, their economic impact and their suitability for support. The jury will be composed of representatives of partners and stakeholders in sustainable food.

Organised within the framework of the project "Responding to the food transition with local, sustainable and diversified products" of the Cap Protéines programme, the competition aims to honour food sovereignty, fed by the creativity and imagination of the participants.

Practical information

  • The ideathon will take place on March 30 from 8:30am to 5pm. It will take place simultaneously on two Village by CA sites, in Dijon and Lille.
  • Registration: Are you passionate about plant-based food? Register individually and free of charge for the ideathon on and join an "ice breaker" on site, which will enable you to get in touch with the other participants and build your team.
  • The prize is €250 for each member of the winning team, a professional diagnosis and an action plan produced by the Village by CA Nord de France.
  • All the info on this ideathon here.



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